Lloyd’s voted Superbrand and moves up in ranking again – Lloyd’s
Showing positive momentum in the rankings for the third year running, Lloyd’s this year secured a position in the top 50 brands.
The long-running annual survey has been identifying the UK’s leading business-to-business brands since 2001 and is managed by The Centre for Brand Analysis (TCBA). To determine the Superbrands the TCBA questions over 2,500 individual business professionals from across the UK, as well as the independent and voluntary Business Superbrands Council.
This year the two audiences judged over 1,500 brands, voting for Superbrands that have established the finest reputation in their field and offer customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise. The main three key criteria they assessed brands against were: quality, reliability and distinction.
The brand has an incredible heritage but importantly also remains an innovative and trustworthy expert and this keeps it in the leading group of brands.
Stephen Cheliotis, Chief Executive of TCBA and Chairman of the Business Superbrands Council said, “Lloyd’s is an extremely valuable and powerful brand in the UK and this has once again been reiterated by it attaining Business Superbrands status for another year. Following the most recent vote of UK business professionals and marketing experts, Lloyd’s has placed in the top 50 Business Superbrands, continuing a consistently strong performance in the annual survey. The brand plays a critical role in the insurance industry and an important role in the wider UK economy, and I am delighted for all those that work at Lloyd’s – or are associated with Lloyd’s – that its significance and performance continues to be recognised and saluted. The brand has an incredible heritage but importantly also remains an innovative and trustworthy expert and this keeps it in the leading group of brands”.
Brand is one of our strategic priorities, with the aim of ensuring that the Lloyd’s brand remains admired and attractive to customers and market participants. It is an honour to be voted a Superbrand once again for 2018.